Car News 24 Feb 2016

All New Rolls Royce: “Exceptional Presence, Elegance and Purpose.”

All New Rolls Royce: “Exceptional Presence, Elegance and Purpose.”

Rolls Royce, after many years of rumour have finally confirmed that they will be entering the SUV/Crossover market in an open letter from Chairman Peter Schwarzenbauer and Chief Executive Torsten Muller- Ӧtvӧs.

The idea of Rolls Royce entering a new model market has been around the rumour mill for a good few years and has now finally been confirmed. It’s thought that the move was inevitable for Rolls Royce and was spurred on by the brands competitors’ success in entering the SUV market such as the positive reactions seen to the Jaguar Land Rover F-Pace and the Bentley Bentayaga.

Whilst the vehicle is not specified as an SUV it is referred to as “a high bodied car, with all new aluminium architecture…that can cross any terrain.” The model aims to “…embody all of the values and capabilities of the pioneering, adventurous spirt of Charles Rolls and Sir Henry Royce’s dedication to engineering and innovation.”

Customer demand and input has already, and will continue to play a major role in the production off the new model. Despite no work having begun on the aesthetics of the vehicle Rolls Royce are certain that customer desire will be key “at Rolls Royce we are uniquely focussed on the desires of our customers and are driven by our own thirst to innovate.”

The model is expected to be released around 2018 and will be done so by “developing an all new Rolls Royce with exceptional presence, elegance and purpose.”  It no doubt will be, as intended “Effortless…Everywhere.”

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