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Audi Take the Lead

Audi have overtaken BMW to become the global leader of luxury car sales in 2014 after selling 242,400 models worldwide in the first two months, 383 more than BMW. This is a rise of 9.3% for the same period in 2013. Competition is stronger than ever amongst the top three however, Mercedes-Benz are falling behind with sales of just 229,630. BMW have held the lead for the past nine years, hence this won’t be an easy success for Audi who plan to invest 22 billion euros over the next five years to sustain this lead. Audi’s UK sales were extremely strong in 2013 and they believe growth into China will be of significant benefit, with deliveries anticipated to exceed 500,000 units.

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