Car News 24 Feb 2016

Borgward are Making a Come Back

Borgward Are Making a Come Back at Geneva Motor Show 2015

Borgward returns for the first time in over 50 years with a new car ready for the 2015 Genva Motor Show.

Borgward first appeared on the automotive scene in 1919 and reached its peak in the 1950s as one of Germany’s largest makers of cars and commercial vehicles. It sold over a million cars, including a Porsche-like 1500 Hansa coupe, which competed at the Le Mans 24 Hours. However, due to financial troubles in 1961, the brand declared bankruptcy.

Christian Borgward, the original founder’s grandson, has reformed the brand and in allegiance with some outside investors aims to restore the business to its former strength and glory. In a recent press release they stated that have been ‘”Working over a decade on the rebirth of the brand and his vision of turning it into a modern, profitable and world-class global car company again.”

Even though details of what the car will look are not yet released, a teaser image reveals a silhouette of a fifties-style open-top sports car. 

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