It’s that time of year again, when the good and the great (and the often bonkers) of vehicle manufacturing gathered together at the worlds largest motor show. On the 7th March, the 89th Geneva Motor Show opened its stage doors to the poised press, expectant public, and petrol heads. True to form, this year’s headliners certainly haven’t disappointed.
With so many of the world’s iconic brands jostling for position, it’s hard to herald the biggest single show-stopper, but we spotlight a few stand-outs that have enthralled the crowds and critics alike. Ironically, mentioning petrol heads earlier, it was the premium electric cars that have been the most vocal in demanding top billing.
This year’s Geneva Show has very much been a platform for electric. A vision of the future that is now definitely shared by all the headline acts. Yes of course, the pioneers are there in force with the Californian dreaming Tesla sunning their latest wears, but there were plenty of other more than credible electric and hybrid cars sharing the ideal. Aston Martin’s hybrid hyper car ‘Project 3’, the Pininfarina Battista, the fastest ‘legal’ car on the road, and the equally exhilarating Rimac C_Two, have all lit up the show. While Rolls Royce and Bentley have also entered the stage to demonstrate beyond doubt, that modernity and luxury are not mutually exclusive.
Perhaps the electric vehicle that has sparked most attention has been the more down to earth, but equally exceptional, all electric Jaguar I-Pace. A truly practical car entering the huge SUV market, Jaguar Land Rover has set the benchmark high for their peers to follow. Watch this space for Audi and Mercedes electric SUVs coming soon.
Whilst the electrics might steal today’s plaudits, it’s the supposed old fossils that continue to engage and thrill in Geneva, and of course still represent the vast majority of vehicles that are sold. Some things never change and new mid-engined V8 Ferrari is always huge news and the first glimpse of the F8 Tributo is a beautiful sight indeed. The 710bhp monster will be a direct rival for McLaren’s 720S and we anticipate an equal number of calls about funding the latest thoroughbred from the Italian stables.
From the traditional to relative upstarts, Koenigsegg also made main stage with the unveiling of their all-new megacar – the Koenigsegg Jesko, inheriting the mantle left by the Agera RS as the fastest track-focused, road-legal car. And talking of fearless speed, the aptly named McLaren ‘Senna’ GTR, an even quicker version of the already ridiculously rapid McLaren Senna, was unveiled. Built as track only model maybe, but this is a legend’s car that would perform equally as impressive on the drive.
Never to be outdone Bugatti, the French supercar manufacturer, has stepped up its efforts to capture the attention of those for whom money is no object by building the world’s most expensive new car. La Voiture Noire, a one-off hypercar unveiled at the Geneva Motor Show, has already been sold to an unnamed buyer for a snip at £9.5m. But the show boating doesn’t stop there. Bentley’s, slightly more affordable than Bugatti, The Bentley Bentayga Speed, made its first appearance, boasting the record as the world’s fastest SUV, beating the Lamborghini Urus’s top speed by just 0.5mph.
As always, we could wax lyrical all day about so many outstanding vehicles on show in Geneva. Suffice to say, it’s been a mouth-watering line up of super star cars that’s sure to stimulate the senses towards your next dream purchase.
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