Car News 24 Feb 2016

Rover Revamp

Rover Revamp

The Design Director of Land Rover, Gerry McGovern has spoken out regarding plans for the brands future portfolio. Land Rover intends to clarify the positioning of products into Luxury, Leisure and Dual Purpose. The emphasis will be on developing the Leisure portfolio and segregating this from the Luxury, as these attract very different customers. The most recent models will join the Luxury portfolio, holding the Range Rover badge and are anticipated to become even more dramatic. The Dual Purpose portfolio will mainly consist of Defender models, with Leisure encompassing the Discovery badge. Land Rover are preparing for the expectation of global SUV sales increasing by 40% by 2020 through increasing their product range. The existing Freelander will be replaced with a new model; which is currently undergoing extensive testing at Nürburgring. Further details are expected early next year, with a model to potentially be shown at Paris Motor Show next September. The Evoque is also due more updates in 2015, in time for the following year, along with discussions of entirely new models to fit in between existing ones.

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