Most Famous Super Bowl Car Adverts of All Time
It’s that time of year again! Super Bowl Sunday (heading into Super Bowl Monday morning for UK watchers) is back for 2020. You could argue that it’s the biggest American sporting event of the year. It had a TV audience of around 98.2 million in 2019! And, with a viewership like that, some of the world’s biggest companies will “shell out the big bucks” for an advert in the big game. Automakers like Audi, Nissan & Mercedes-Benz are among the brands to have showcased ads at the Super Bowl, some were big hits, some a little more controversial. To raise the anticipation for Sunday, we’ve looked back on some the most famous Super Bowl car adverts of all-time.
Nissan: With Dad
A potential tear-jerker! The 2015 advert follows an up-and-coming racing driver on his journey to the “highest levels of motorsport” whilst balancing work and family life. We’d tell you how it ends, but you need to see for yourself! After the ad debuted, Nissan took to Facebook, YouTube and Twitter to encourage viewers to share their #WithDad stories. What’s yours?
Mercedes-AMG GT: Fable
Slow and steady wins the race, right? The Mercedes-AMG advert tells the well-known tale of the Tortoise and the Hare, with an extremely clever plot twist. The automaker puts a “modern spin” on the classic fable to flaunt the “hair-raising power and performance” of the Mercedes- AMG GT.
In 2017, Audi America announced that they are “committed to equal pay for equal work” in an advert that “divided viewers”. Daughter follows a young girl racing against boys in a soapbox derby. But the controversy was within the script, where the girl’s father, voiced by Peter Jessop asks:
“What do I tell my daughter? Do I tell her grandpa is worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she meets?”
Spoiler, the girl wins the race and the father concludes: “Or maybe I’ll be able to tell her something different”.
Audi: The Chase
No other car will do the job! The Chase showcased at the Super Bowl in 2009. It follows action film star Jason Statham as he jumps forward through time in a car chase “that takes him from one decade’s getaway vehicle to another”. The cars get better and faster over time, and of course, Statham ends his car chase in an Audi before the strapline “Progress is Beautiful” concludes the advert.
And for some bonus content, check out our article on our favourite car adverts of all-time!