Lamborghini Aventador
Car News 1 Mar 2024

Revealed: The London Borough Most Likely To Finance A Supercar

Supercar spotting has become such a big part of the London scene these days that there are many dedicated YouTube and social media accounts associated with specifically that subject. Clips of exotic cars driving through the streets or London or parked up on the side of the road are commonplace to Instagram posts, TikToks or YouTube point of view spotting videos. But which London Borough is most likely to finance a supercar?

Whilst many people would think that Knightsbridge, Mayfair or Belgravia would be where to hang out with your camera for the most likely place to snap away at the most supercars, it isn’t where the most owners are actually funding them. After looking at heatmaps of our customers who are actually buying supercars in the London area, it turns out Richmond is where most supercar owners actually live.

Revealed: The London Borough Most Likely To Finance A Supercar - Ferrari LaFerrari on the streets of London

Just over 19% of all supercars we have funded over the past 5 years were from the affluent borough of Richmond in West London, almost as much as the next 2 most popular areas of Enfield and Kingston upon Thames combined. Enfield, the most northerly of the 32 London Boroughs, is where the second highest number of supercars are funded with 10% of the total, with Kingston upon Thames narrowly behind with just 0.2% less.

Oracle Car Finance Managing Director Peter Brook said: “We do a lot of business with customers living in the capital, but even I was surprised at the areas where our clients who buy supercars live. We specialise in finance for luxury and performance cars and a large proportion of our business is done with Londoners who love to drive around in the latest cars. As a brand, Land Rover, and in particular, Range Rover, is the most popular with our customers in the capital, surprisingly with Ferrari and Porsche a close second and third.”

Revealed: The London Borough Most Likely To Finance A Supercar - Lamborghini Aventador SV on the streets of London

The Top 10 London Boroughs with the highest number of supercars funded are as follows:

Richmond                              19%
Enfield                                    10%
Kingston upon Thames         10%
Croydon                                    7%
Harrow                                      5%
Havering                                   4%
Bromley                                    3%
Wandsworth                             3%
Westminster                             3%
Redbridge                                 3%

These 10 Boroughs alone make up over two thirds of the total number of all supercars we funded over the past 5 years, with the London area accounting for almost 100 supercars funded per year over that time. London is understandably our biggest market for supercars, with more than half of all funded over that time period heading to the capital.

Oracle Supercar Finance

Our expert Account Managers are specialists in sourcing funding supercars, in fact we funded over 280 last year alone. With over 2,200 Trustpilot reviews and a rating of 5 out of 5, and as four-time consecutive award winners of the Best Specialist Car Finance Provider award from 2020 through to 2023, as well as having funded over £1.9 billion of vehicles and counting, you too can find out why thousands of people trust us time and time again to find a smarter, tailored funding solution when looking for your next dream car.

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