5 reasons why SEPTEMBER is the best month to buy a car
Feeling autumnal yet? Change is definitely in the air. Kids are back at school, roads are busier, and the leaves are starting to fall.
You may be surprised to know that September is actually one of the best months of the year to buy a car. Wondering why? Wonder no more. We’ve put together 5 reasons why SEPTEMBER is heaven for prospective car buyers…
1. There’s more choice
You’ll be like a kid in a sweet shop! With the new registration coming in, sales of new cars increase which leads to an influx of second-hand vehicles being part exchanged. This means that perfect spec you’ve been looking for could be available at just the right price. We recommend Autotrader and Pistonheads to start your search.
2. The mainstream manufacturers are feeling the pressure
September is the end of their financial quarter and manufacturers have targets to hit for new vehicles being registered before the end of the month. The likes of Land Rover, BMW, Audi, Mercedes and Porsche will all be feeling the pressure right now, so it’s the ideal time for negotiating! Jeremy Saville, General Sales Manager at Oracle Finance says: “Having worked for 12 years in a main BMW franchise, I’m fully aware of the immense pressures applied to dealers to hit certain targets. This inevitably results in desperation to ‘do a deal’. Now is the most opportune moment to be purchasing that new dream car!”
3. Franchises pre-register cars so they can achieve September targets
To avoid missing out on their bonus payments for the full quarter, dealers will pre-register any of their leftover new car stock which means they have cars sitting on the forecourt starting to depreciate. They’ll also have their existing stock too! This means they’ll be keen to clear some space, so there are deals to be done. Peter Brook, CEO of Exemplary Group who own Lawton Brook and Oracle Finance says: “September is the second most important month of the year for both new and used car sales. Every franchise has a level of pressure to achieve targets. Towards the end of this month, it really is a buyer’s market”.
4. End of season for sports cars and convertibles
Dealers are starting to get a little nervous at this point about winter and they don’t want to be stuck with lots of sports car and convertible stock. Around this time, they start to get a little more aggressive on pricing, so it’s the best time to get a good deal. Just keep your fingers crossed for an Indian Summer so you can get the roof down a few times before the end of 2019!
5. Last chance to get your 4-wheel drive before prices start to climb in October
On the flip side of convertible season ending, you have a small window of opportunity before your preferred 4-wheel drive vehicles go up in price. Like anything, dealers respond to supply and demand and start buying up winter ready stock from 1st October. Don’t miss your last chance to get a better deal on a 4-wheel drive vehicle.
So there you have it, 5 great reasons why September is the best month to buy a car (as if you need an excuse!) And of course, remember our ‘Golden Rule’ for car buyers…always tell the sales person you’re a cash buyer. This puts you in the very best negotiating position and will make sure you get the best price. Once you’ve agreed the best price, the finance is the easy part! Your Oracle Finance Account Manager is always on hand to provide any support and advice you need along the way.